Ford: "Bold Moves" Campaign

Ford has launched a site to convince folks that they're making "bold moves" to be an innovative company. This is a weird campaign for Ford. The video "documentary" on the site is a mix of nostalgia, scare tactics and some strange admissions of guilt from Ford employees.

You can visit the website and check it out for yourself at: Fordboldmoves.com.

I'm not sure how to feel about this one. Ford is saying they're making BOLD MOVES, but where's the substance to back it up? I've been fortunate enough to work with Hyundai, a company that's truly made a HUGE turnaround over the last few years, building great cars that are kicking butt on safety and reliability, and look good. Hyundai is making bold moves and letting the results speak for themselves.

Link via Influx Insights.

Comments

[Eric Frenchman]

Ford is innovative, hmmm. Perhaps they need a TON of wasted advertising dollars to convince people about this. How about no more major recalls....

PardonMyFrench,

Eric

[Cam Beck]

"Hyundai is making bold moves and letting the results speak for themselves."

I agree. This makes it appear as if Ford is more concerned about how their product is perceived than the legitimate complaints and judgment of the consumer.

Bad call, Ford.