JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Monday
Jul102006

HP Personal Again

Hppersonalize

HP has launched a microsite that allows users to upload pictures of themselves that are automatically inserted into a video about HP's "personal" computers. I had some problems uploading a few photos, they were too dark or not the right angle... but the results were good. Many of the other things like this I've seen involve too much editing. This was a simple upload, and nothing else. That was nice, but I still feel like this comes off as a novelty more than anything else. And the videos aren't that interesting.

Try it yourself by visiting the HP Personal Again microsite.

Reader Comments (2)

That is extremely cool. But why do HP ads all look like the cover of a Jonathan Safran Foer novel?

Vote for this story on http://adveracio.us
July 13, 2006 | Unregistered CommenterReid Sorenson
Also check out another blog about HP Personal again

http://www.marketinglocus.com/forum/viewtopic.php?t=8
August 23, 2006 | Unregistered Commentershamit

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