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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Tuesday
Aug012006

Agency.com Finds A New Way to Pitch

DateTuesday, August 1, 2006 at 4:28AM

Agency.com, in an attempt to win the Subway business, decided to do something a little different. They created a video of themselves preparing for the pitch and put it online. According to the video, they wanted to show the Subway how "immersed" they get in understanding the client's business.

So is this a "viral" video? Agency.com is hoping so.

Link via AdFreak.

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