JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Thursday
Aug032006

Marketing "Snakes on a Plane"

Snakesonaplane_1
As a part of the marketing campaign for the upcoming "Snakes on A Plane" movie, you can send your friend a personalized phone call or message from Samuel L. Jackson. We've seen this type of phone functionality before, but it's always fun to send these to coworkers and friends.

Reader Comments (2)

Love the snakes on a plane bit. Hahahaha.
August 3, 2006 | Unregistered CommenterStephen Ruiz
This is a good idea but it asks a ton of 'demographic' market research questions before you even get to send the message. Kinda irritating.

Anyhow with a title like "Snakes on a plane" why do you need any marketing. I'm going to see it the day it opens.

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