iTunes Movie Sales Coming Mid-September

Business Week reports that Apple will be announcing the ability to buy movies from iTunes in mid-September. According to Business Week:

"The price Apple hopes to charge, now set at $14.99 for
new releases and $9.99 for older movies, has risen from Jobs's initial
plan to offer new flicks for $9.99, say industry insiders."

Talk about disappointment. I certainly wouldn't pay $14.99 for a proprietary formatted, lower resolution movie when I can buy the DVD for a few bucks more and do whatever I want with it. I'm not saying people won't pay... they will. So far, it looks like Apple has only gotten Walt Disney signed up for sales, but that's how it all started selling television episodes. All it took was some initial small successes, and everyone else jumped at the opportunity.

Read the full Business Week article here.