Saturn: Local Online Video Ads

Goodby, Silverstein & Partners has launched an interesting campaign for the new Saturn Aura. The campaign uses Google's "click to play" video ads, distributed through Google's network of content providers, and is locally targeted to 6 market areas. The video ads feature an introduction from local dealership managers, and utilize a Google Earth animation to drive that local connection. Check out this New York Times article about the campaign.

Here's an example of what one of these ads would look like placed at one of Google's content partners.

In addition, I've included the video below:

I think this is a great example of advertising using targeted video ads in a really effective manner. The videos are not only made relevant through localization, but they're not just re-purposing commercials. They're actually creating video specifically for the web.

Thanks to Hashem for the heads up!

Comments

[Andy Dijak]

What's the big F@#k'n idea!!!

So you click on map to arial shot into dealer showing you a boring commercial!



At leat Crispin did a fun test drive for the VW with tutonic humour.