I was just griping about how the "consumer created" ads appearing at this year's Super Bowl aren't REALLY being created by real consumers... and it's just as I expected. The NFL has announced the winner of their "consumer created" NFL Superad competition. The pitch they are turning into an ad comes from Gino Bona, who coincidentally, works at a "sales and marketing" company. You can watch his ad pitch at NFL.com/superad. I'll say it once again... most of these companies don't want actual consumer created content... they just want parodies of ads their agencies are already creating that they can file under the consumer generated label.
What would be a REAL consumer generated campaign? How about this... CBS is actually embracing consumer generated content for the Super Bowl. They're asking people "if you had 15 seconds to say whatever you wanted, what would it be?" The "winner" will air on Super Bowl Sunday. CBS has created an official YouTube group, and people are uploading videos.
Kudos to CBS!