Iliketotallyloveit.com is Digg for shoppers. I ran across this great site in the March 2007 edition of Wired Magazine, and I think it illustrates the general evolution of things online. If you aren't the first to market, pull a "long-tail" and create something niche!
Smart. To me, this is the type of consumer generated content that works and is valuable. As opposed to consumers making TV spots.
Posted by: David Burn | April 04, 2007 at 01:26 PM