I don't quite understand why YouTube rubs Mark Cuban the wrong way, but it clearly does. You may remember his comments in September of last year when Google announced they were purchasing YouTube. Well, he's at it again, with some very strange comments in light of the Oscars. Mark is arguing that the Oscars, as well as other "content creators" are being hurt by YouTube because they're losing control of the content as well as the brand. So what does he advocate? From Mark Cuban's blog:
"To capture Youtube viewers, the first step would be to OVERWHELM
Youtube with partial clips of full length that tease Youtube users and
point them to Oscars.com. For this Will Ferrell clip, I would have created a video that showed the first 10 secs of the clip,
then had 4 minutes of a billboard that said " Great videos from the
Oscars telecast and exclusive behind the scenes videos are all
available at Oscars.com"
IN addition to the billboard in the video you would have an active link to Oscars.com on the Youtube video page. I wouldnt post this video 1 time. I would post this video 100 times."
Say what? Not only is the idea of Mark Cuban advocating spamming YouTube preposterous, what does he want to do, turn YouTube into nothing more than a 10 second preview site? Mark has a bias because he himself is a "content creator", with his entertainment ventures. But it's an irrational bias. There are plenty of other "content creators" who have embraced YouTube, and certainly not in the manner he's advocating. CBS, Showtime and many others have formed partnerships with YouTube to distribute their content, because they KNOW that it isn't going away anytime soon. In fact, YouTube traffic is still growing at an astronomical rate.
Why can't someone who's supposed to be at the forefront of technology not come to terms with this? Frankly, I'm surprised, Mr. Cuban. Read his full comments here.
Link via Podcasting News.