The Wall Street Journal has launched a new campaign, Every Journey Needs a Journal, to drive subscriptions. The website features the personal "stories", bios and behind-the-scene video of some notable folks who find value in the WSJ, such as Cheryl Crow, Kenneth Cole, Steven Levitt and others. They're also soliciting submissions of consumer's personal "journeys" to be included in the campaign. The site was designed and created by T3.
Link via Adverblog.