NBC is launching their own social network in June, but is this a sound decision on their part? I have reservations about it.
There certainly is a value for sites like NBC.com to build communities, but I think the mistake they're making is in duplicating the same features and functionality that MySpace has. Many of the people they're targeting already have MySpace pages, and the NBC social network is likely to fall short of the feature set and customization that a MySpace profile offers. This means that visitors will find little or no value in creating and MAINTAINING a profile on the NBC social network.
Maybe I'm being a little quick to judge... so I'll be looking at how NBC handles this new social network. Who knows, they could have some features that make it truly a unique offering. But based on what little information they've released, it will be a half-cocked MySpace clone with a fraction of a fraction of the audience.
Link via Micropersuasion.
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