Nike has launched a new site, The Second Coming, that allows users to create a "mash-up" video for their AF25 basketball shoes. While the whole "consumer generated" TV spot idea is nothing new, it's a very well-done website, and worth checking out. One of the great things they've done is allow users to post the completed mash-up on their own blogs or MySpace pages, which certainly leverages the true consumer-generated power of the campaign.
Link via Adverblog.
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