I've had an eventful morning at the Future of Online Advertising, and definitely have some great stuff to blog about following the event. Some of the highlights for me have been the first presentation, by former IAB president and author of "What Sticks", Greg Stuart. In addition, there was an interesting talk by Bill Wise about a future that includes "auction" markets for selling display advertising.
The ad agencies don't have that great of a representation here, which surprises me. I've found a few of them, though, including some folks from Ogilvy. There certainly should be more here.
More on all this later, including photos and commentary.
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