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According to NPR's "Morning Edition" from yesterday, July 18th, it looks like the clever promotion for the Simpson's Movie may have been "co-opted" from Leo Burnett when they pitched the business.
Listen to Morning Edition's take on the story.
Sad to hear, if it's true, that one of the best promotions I've seen may have been the result of this kind of behavior.
Posted at 08:20 PM in Advertising, Misbehavior, Movie Industry, Television | Permalink
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