Clicks to Bricks: Threadless

Online t-shirt ecommerce site Threadless has opened it's first retail location in Chicago. Great example of a company starting out as an Internet pure-play and expanding the possibilities. According to Threadless:

"Why a store? A zillion reasons. Most of them revolve around ideas we come up with for giving back to the Threadless community and not having the staff, resources, venue or time to make happen. Ideas like teaching design classes, hosting galleries with Threadless artist's work, having real-world group critiques and other various events.

Another big reason has to do more with our product. We've been quite selective with which shops carry Threadless product and have even turned down some big-box retailers. Our reason for doing so is twofold. First, our product line changes every week and most retailers are not equipped to handle change that fast. Second, the story behind each of our products and who creates them, how they are created, scored and selected for print often gets lost in a traditional retail environment. Our tees lose some of their specialness and become just another tee on the shelf."

Find out more about the Threadless store here. Photo by cshimala.