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September 16, 2007



The piano-over-war atmosphere is really nice. Here are the full credits for the website (pulled from Creativity Online):

Agency: AKQA
Executive Creative Director: Rei Inamoto
Creative Director: John Jakubowski
Associate Creative Director: Thiago Zanato Tripodi
Creative Lead: Hoj Jomehri
Art Director: Kevin Hsieh
Copywriter: Joel Kaplan,
Keith Hostert
Creative Developer: Jason Gatt
Title Sequence: Caio Lazzuri
Senior Designer: Alex Lyman
Motion Designer: Matt Law
Associate Motion Designer: Rian Devos
Senior Technical Project Manager: Kirk Kepley
Producer: Nancy Cardillo , Larry Ewing
Diorama: New Deal Studios
Figurines: Stan Winston Studios
Sound Design: Richard Devine




I heard they used a real diorama for the commercial, too...


AKQA SF created this, not NY. and the diorama was real for both web and broadcast - it was the same diorama.

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