A new site has been launched to promote Halo 3, which will be released later this month. It's a great interactive experience that focuses on a fictional "diorama" memorial created in the future to commemorate the war between humans and aliens. The site includes video and some interesting ways to navigate.
No word on who created the site, but I'm betting that some resourceful readers have the answer!
The piano-over-war atmosphere is really nice. Here are the full credits for the website (pulled from Creativity Online):
Agency: AKQA
Executive Creative Director: Rei Inamoto
Creative Director: John Jakubowski
Associate Creative Director: Thiago Zanato Tripodi
Creative Lead: Hoj Jomehri
Art Director: Kevin Hsieh
Copywriter: Joel Kaplan,
Keith Hostert
Creative Developer: Jason Gatt
Title Sequence: Caio Lazzuri
Senior Designer: Alex Lyman
Motion Designer: Matt Law
Associate Motion Designer: Rian Devos
Senior Technical Project Manager: Kirk Kepley
Producer: Nancy Cardillo , Larry Ewing
Diorama: New Deal Studios
Figurines: Stan Winston Studios
Sound Design: Richard Devine
Posted by: Adpawn | September 18, 2007 at 12:08 PM
AKQA NY
Posted by: Sutterfield | September 18, 2007 at 10:57 PM
I heard they used a real diorama for the commercial, too...
Posted by: sonya | September 27, 2007 at 02:22 AM
AKQA SF created this, not NY. and the diorama was real for both web and broadcast - it was the same diorama.
Posted by: jeremiah | October 29, 2007 at 03:21 PM