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November 28, 2007

Firebrand: All Commercials, All the Time

Firebrand

Firebrand, the "all commercial" video site, has launched. There's been a lot of discussion online about the viability of the site, and if it can really command an audience. It's certainly a well designed site, with a flexible flash interface that shrinks and expands, so you can avoid scrolling. It also has something YouTube doesn't... the ability to download videos!

But there are some key features missing... comments. That's right, it seems that some of the advertisers, who are clearly getting involved in the site through contests and giveaways, must have expressed concern about people commenting. You can rate the videos, but comments are out.

I think it's safe to say that Firebrand has a shot with at least one niche... people in the ad industry! Beyond that, I don't think Firebrand will be sporting numbers like YouTube.

Link via AdFreak.

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    • I'm John Keehler, the Director of Interactive Strategy and brand planning for Click Here, the online marketing arm of The Richards Group in Dallas, TX.

      Email John: ramdomculture@gmail.com

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