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The Coolest Ad Campaign... Ever
No seriously, it is one of the coolest campaigns I've seen in a while. The campaign, created by MediaFront in Norway, required three copywriters to create banners by writing them "live", and related to the content that visitors were seeing elsewhere on the page. They're quite interesting.
Check out this video of the writers publishing these "live" ads here. You can also access the complete writeup on the campaign here.
Link via Adverblog.
Posted on December 6, 2007 | Permalink
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Comments
This is advertising just playign catch up with web 2.0...
Posted by: sonya | Dec 7, 2007 12:33:44 AM
That's fantastic! I just wish I could read it :)
Posted by: Jayne | Dec 11, 2007 2:45:14 PM
