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No seriously, it is one of the coolest campaigns I've seen in a while. The campaign, created by MediaFront in Norway, required three copywriters to create banners by writing them "live", and related to the content that visitors were seeing elsewhere on the page. They're quite interesting.
Check out this video of the writers publishing these "live" ads here. You can also access the complete writeup on the campaign here.
Link via Adverblog.
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This is advertising just playign catch up with web 2.0...
Posted by: sonya | December 07, 2007 at 12:33 AM
That's fantastic! I just wish I could read it :)
Posted by: Jayne | December 11, 2007 at 02:45 PM