JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Wednesday
Feb282007

Snack Culture

Snackculture

Wired has a great article entitled "Minifesto for a New Age." That's not a typo, by the way. The article is about what the author refers to as "snack culture."

"We now devour our pop culture the same way we enjoy candy and chips -
in conveniently packaged bite-size nuggets made to be munched easily
with increased frequency and maximum speed."

It's a great read, and worth taking note, if you can get past the cheesy "snack" metaphor. Read the full article here.

Reader Comments (1)

Hmmm...the loss of our attention spans and ability to concentrate for extended periods (on a book, for instance) is made to seem normal here, almost desirable. Yet, I can't say that I'm too happy about the development. In fact, I'm perpetually looking for ways to fight it.
March 20, 2007 | Unregistered CommenterDavid Burn

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