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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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« Quick Links: Feb. 12, 2007 | Main | Blogumentary »
Thursday
Feb082007

Axe Advergaming: Dirty Rolling

DateThursday, February 8, 2007 at 4:49AM

Axedirtyrolling

Axe has launched a great advergame at www.dirtyrolling.com. It's an extension of some of their latest TV advertising, where a couple in an embrace roll down a hill, getting dirty along the way. The object of the advergame is to get as dirty as possible. Visit the website to play the game, and check out the commercial below.

Thanks to Brian for the link!

| Comment1 Comment | |
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Reader Comments (1)

This game rocks!! I've seen the commercial on tv only once before it got yanked. I have seen the commercial on the web many times since. The threesome reminds me of a pleasant encounter I had with two girls at a rock concert years ago. Both were named Stephanie. The video was funny, sensual and very delightful, rolled into one! (couldn't resist the pun!)
February 27, 2007 | Unregistered CommenterGregory Olverson

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