JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

Find Me Online:
@randomculture, Linkedin, Slideshare

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About me, what I've worked on, and what I'm interested in.

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Friday
Mar302007

Online Video Roundup

There's almost too much online video news happening these days to keep up with. Of course, you've been living under a rock if you haven't heard about the NBC/News Corp video venture, but we have more important things to talk about.

Video Traffic: Take it With a Grain of Salt
ComScore says MySpace videos and Yahoo videos have a larger share of the video audience than YouTube. But Hitwise has a different view, putting YouTube on top. And wait... Alexa says it's Google Video. Who do you believe? Greg Sterling has a good post on the subject. I have to go with ComScore. We all know Alexa data is unreliable because it's only looking at traffic from people who have the Alexa toolbar. Hitwise has also had similar issues. But I'm how do you reconcile the difference between Nielsen and ComScore?

Joost
There has been more than a little bit of buzz about Joost in the blogosphere. Remember the Gmail frenzy, where invites to the service became so sought after that people were selling them? The same thing is happening with Joost. So what is it? Their new commercial MIGHT explain it:

Ok, so maybe that doesn't explain it very well. Visit their website to learn more. I like the focus on quality. This is definitely one to keep an eye on. You can find some great coverage on Joost at PSFK.

Keeping up: NewTeeVee
NewTeeVee is a great blog covering all the happenings in the online video space. Make this one of your new daily reads. Part of the GigaOm family.

Reader Comments (2)

There will never be too much online video news! If you're overwhelmed now, I think you're going to have a hard time over the next couple years....things are definitely heating up.

I'm personally most excited about Joost. It seems to be the first step towards what Shelly Palmer calls the upcoming "TV/web inversion":http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2006/10/tvvideo_web_inv_1.html

Plus, it's just cool.

- Jake
March 30, 2007 | Unregistered CommenterJake
Hi there, I have another one to add to the list! I have also been working as part of a team on a new online video site called Friction.TV. It's a sort of online Speaker's Corner where people can upload their rants and join in talking about issues that are important to them, rather than what is spoonfed to us by traditional news media :)
April 2, 2007 | Unregistered CommenterRebecca

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