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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Wednesday
Apr252007

America Loves Wikipedia

DateWednesday, April 25, 2007 at 4:55AM

The Pew Internet and American Life Project has just issued a new report (PDF) on Wikipedia. According to the report, 36% of American adults consult Wikipedia. One of the more interesting aspects of the report is the amount of traffic to Wikipedia that's driven from search engines. The report cites Hitwise data that showed "over 70% of the visits to Wikipedia in the week ending March 17 came from search engines." This success must be one of the reasons that Wikipedia has announced they plan to launch a search engine.

Link via Micropersuasion.

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Reader Comments (1)

I love using wikipedia you can usually find accurate information on there. I am sure there search engine will do very well.
May 23, 2007 | Unregistered Commentersports wikipedia

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