JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Monday
Aug202007

Mumblecore

Ever heard of Mumblecore? It's been around for a little while, but some notable news sources, such as the NY Times and Village Voice are just now picking up on it. The Wikipedia entry for Mumblecore defines it as:

An independent filmmaking movement characterized by ultra-low budget
production, focus on personal relationships between twenty-somethings,
improvised scripts, and non-professional actors.

Need some examples? Andrew Bujalski's "Funny Ha Ha" kicked off the movement. So what's the big deal? And why the heck are you writing about a film movement on this blog?

The NY Times points out a fundamental connection between the Mumblecore movement and technology:

Mumblecore bespeaks a true 21st-century sensibility, reflective of MySpace-like
social networks and the voyeurism and intimacy of YouTube. It also
signals a paradigm shift in how movies are made and how they find an
audience. “This is the first time, mostly because of technology, that
someone like me can go out and make a film with no money and no
connections,” said Aaron Katz

Technology has clearly changed not only the way movies are being made, but their distribution as well. The Mumblecore movement is a great example of filmmakers taking more of a DIY approach. This is just the beginning.

Link via Fimoculous.

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