JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Thursday
Aug092007

Sprint Waitless

Sprintwaitless

Sprint has launched a new website at Waitless.org, which offers time saving ideas in the form of "Sprintcuts" videos. There's also a time calculator that lets you figure out how much time over your lifetime you're wasting on any task. Overall, the site is promoting unlimited calling on Sprint that starts at 7pm instead of 9pm. It's a simple idea executed well. The bigger question is... are they doing anything to promote these "Sprintcuts" videos outside of the site? Yes, they are! The videos have been distributed on YouTube as well.

Link via Three Minds @ Organic.

Reader Comments (1)

Thanks for writing on this. We are also planning a Google Gadget with new Sprintcut videos updated in it and other bits. Our biggest challenge is to get both the content and functionality (and thus the message) out to where people are or where people would want it. Gadgets, Widgets, YouTube, etc. Getting stuff out is our goal but we haven't cracked it. We're trying some things out but haven't solved it. Experimenting and open to ideas.

Thanks!
August 11, 2007 | Unregistered CommenterHashem Bajwa

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