JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

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Sunday
Sep162007

Halo 3: Believe

Halo3believe

A new site has been launched to promote Halo 3, which will be released later this month. It's a great interactive experience that focuses on a fictional "diorama" memorial created in the future to commemorate the war between humans and aliens. The site includes video and some interesting ways to navigate.

Visit Halo 3: Believe, here.

No word on who created the site, but I'm betting that some resourceful readers have the answer!

Reader Comments (4)

The piano-over-war atmosphere is really nice. Here are the full credits for the website (pulled from Creativity Online):

Agency: AKQAExecutive Creative Director: Rei InamotoCreative Director: John JakubowskiAssociate Creative Director: Thiago Zanato TripodiCreative Lead: Hoj JomehriArt Director: Kevin HsiehCopywriter: Joel Kaplan,Keith HostertCreative Developer: Jason GattTitle Sequence: Caio LazzuriSenior Designer: Alex LymanMotion Designer: Matt LawAssociate Motion Designer: Rian DevosSenior Technical Project Manager: Kirk KepleyProducer: Nancy Cardillo , Larry EwingDiorama: New Deal StudiosFigurines: Stan Winston StudiosSound Design: Richard Devine
September 18, 2007 | Unregistered CommenterAdpawn
AKQA NY
September 18, 2007 | Unregistered CommenterSutterfield
I heard they used a real diorama for the commercial, too...
September 26, 2007 | Unregistered Commentersonya
AKQA SF created this, not NY. and the diorama was real for both web and broadcast - it was the same diorama.
October 29, 2007 | Unregistered Commenterjeremiah

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