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February 06, 2008

Video and E-Commerce: Knicker Picker

Knickerpicker

Is it true that underwear could be at the forefront of technology? Knicker Picker is a great example of a company using video as a part of e-commerce. There are a few folks who've been experimenting with this, and I believe it's a harbinger of the future. As video production costs decrease, why wouldn't you have video of your inventory rather than a static image?

Visit the Knicker Picker Dressing Room
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    • I'm John Keehler, the Director of Interactive Strategy and brand planning for Click Here, the online marketing arm of The Richards Group in Dallas, TX.

      Email John: ramdomculture@gmail.com

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