I was interviewed recently for this article in DM News: "Facebook Pages Offer Powerful Brand Presence", by Kevin McKeefery. The article references the Facebook Page we built for TiVo. Facebook Pages offer a great opportunity for advertisers to build community without breaking the bank. And it makes sense for them to build community there, on Facebook, rather than trying to reinvent the wheel and coax users away from the social networks that really matter to them.
Want to learn more? Download the official Facebook Pages Insider Guide.