JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

Find Me Online:
@randomculture, Linkedin, Slideshare

Learn more:
About me, what I've worked on, and what I'm interested in.

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Friday
Feb012008

Best in Online TV: Sanctuary

Sanctuary

Sanctuary, according the Guinness Book of World Records, is the biggest budget show ever created for the Internet. Why? Because it's a long-form show, which is fairly unique amongst the 3 and 4 minute shows others are creating for the web. It's also shot in HD, so the quality is much better than other programming online. Sanctuary was created by Damian Kindler, who has been previous involved in the Stargate TV shows. In fact, Sanctuary has now been picked up by the Sci-Fi Network for a first season of 13 one-hour shows.

This type of high-quality, long-form programming is the future of online. However, I don't think their business model, requiring visitors to "purchase" episodes, will last. While the longer-form content is more attractive than say, Quarterlife, I think these shows have to find a way to allow people to watch for free online, then buy episodes in order to download them, or buy DVDs when a season is complete.

Visit SanctuaryForAll.com to watch episodes and learn more about the show.

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