Video and E-Commerce: Knicker Picker

Is it true that underwear could be at the forefront of technology? Knicker Picker is a great example of a company using video as a part of e-commerce. There are a few folks who've been experimenting with this, and I believe it's a harbinger of the future. As video production costs decrease, why wouldn't you have video of your inventory rather than a static image?

Visit the Knicker Picker Dressing Room.

Comments

[Jason]

Thanks for your kind comments the other year. We have now updated the site, functionality and shifted to a full retail site.

As a small company we cannot afford to throw big marketing budgets at the site but it is interesting how online consumers are still finding us via online buzz. The strategic decision and added investment of creating a richer shopping experience does appear to be paying off!