Live Blogging: DPAC Conference

I'm in New York today at the Digital Publishing & Advertising conference. The conference has had a few highlights, one of which was a great presentation by Dr. Jim Taylor of The Harrison Group. His talk focused on how the customer is changing, including some striking facts about the wealth divide which will be the subject of a new book he's writing. I'll let you know when that comes out. He's one of the more dynamic speakers I've seen lately.

I was on a panel, "Best Agency Strategies on How to Set Up and Manage Fully Integrated Campaigns", with some smart folks: Jason Burnham, Cari Weisberger and Drew Corry.

Some of the key themes for the conference were integration, the importance of mobile, need for increased/better measurement and lots of talk about the iPhone. It feels to me like the industry seems to be getting digital better than it did a year ago, but there are still lots of questions.

The DPAC website will have videos of the presentation up, and I will post the better ones as a follow-up!