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JOHN KEEHLER

I'm a strategist... working at R/GA. I teach at schools like CU, SMU, UTD and BDW. I speak about digital for organizations like the AMA, AAAAs and Ignite. I've been quoted publications like Brandweek, the Dallas Morning News and the Wall Street Journal. I've been blogging since 2004 under the site name "Random Culture."

Find Me Online:
@randomculture, Linkedin, Slideshare

Learn more:
About me, what I've worked on, and what I'm interested in.

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Saturday
Jul192008

Evolution of the Ad Agency... Production

DateSaturday, July 19, 2008 at 11:43AM

Digitas is giving us a glimpse into the future of ad agencies. In May, they announced the creation of "The Third Act", a digital studio to created branded, episodic programming. Beet.TV has an interview with the creative director of "The Third Act", Christine Beardsell.

Is this the future of the agency model? Is anyone else following suit?

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