Here's my latest post on the Click Here Blog:
In the not too distant past, Facebook was just a social network where advertisers could buy media. However, the addition of new ad formats and the Facebook Applications and Facebook Pages platforms have transformed Facebook into a marketing microcosm where virtually any marketing objective will find a solution. Evidence is found in the fact that if you’ve considered creating a Facebook Page, you’ve probably asked some of the following questions:
Should PR be in charge of messaging? Or should it be our CRM folks? Don’t we need to get our promotions agency involved since we’re running a sweepstakes, and our media planners, since we’re buying Facebook Ads?
In fact, each one of the disciplines in your agency or marketing department has a channel within Facebook to achieve their objectives. In this blog post, I’ve outlined a few different approaches to Facebook based on different disciplines and objectives. Hopefully, it will expand how you think of Facebook, as well as give you some ideas for how to address your specific marketing challenges:
Read the complete post on the Click Here Blog.
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