Facebook for iPhone & The Future of Mobile

Check out my latest post on the Click Here Blog, entitled "Facebook for iPhone & The Future of Mobile." It takes a look at how the new improvements in the Facebook iPhone App might give us a glimpse into the future of mobile. Here's an excerpt:

Every year, for the past 3 or 4 years, someone proclaims the next twelve months will usher in a new era for mobile marketing… but it never happens. Despite the fact that mobile is one of the most widely adopted consumer technologies in the world, 2010 may once again not be the year of mobile.

However, I’d suggest that smart brands who want to stay ahead of the curve will notice that the mobile revolution has reached a crossroads, and it’s being driven by Facebook.

Just today, Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile. You heard me right… Facebook has twice as many mobile visits as Twitter has overall visits, and this number has tripled since December of last year!

We will continue to see these numbers rise, and with Facebook’s release this week of the new Facebook iPhone App. Here are some of the new additions, and what they might mean for your brand"

Read the full post at the Click Here blog.