With the release last week of Facebook Deals, I thought it was a good idea to provide a basic introduction to what kinds of opportunities are out there for brands interested in doing of this kind of transactional interaction via Facebook. Check out my latest post on the Click Here blog: An Introduction to Facebook Deals. Here's a short excerpt:
"Despite the exciting new opportunity of Facebook Deals, you may have heard recent conversation around location-based services taking on a skeptical tone. Pew Internet recently released a report that said only 4% of online Americans have used location-based services. We think it’s important to take this report with a grain of salt. When this particular survey was put in-field, existing location-based services such as Foursquare may have only had 3 million registered members, but Facebook Places hadn’t yet been announced. If even a fraction of the 140 million U.S. Facebook users started using Facebook Places, it would represent a much larger audience than the 4% Pew is reporting."