My latest post on the Click Here Blog takes a look at how Toyota has used social media and other digital platforms in the recent recalls. Here's an excerpt:
"Many brands plan how to deal with a crisis. This planning can be invaluable, as it allows them to quickly activate the organization to respond appropriately, and minimize damage. Toyota most likely had plans like this in place, but it's what they've done more spontaneously with social media that is getting them attention from the marketing community. Most recently, The Washington Post blog reports that they have launched an innovative new site, Toyota Conversations."Read the complete post, Digital Lessons from the Toyota Recalls at the Click Here blog.