Random Culture

Digital Lessons from the Toyota Recall

My latest post on the Click Here Blog takes a look at how Toyota has used social media and other digital platforms in the recent recalls. Here's an excerpt:

"Many brands plan how to deal with a crisis. This planning can be invaluable, as it allows them to quickly activate the organization to respond appropriately, and minimize damage. Toyota most likely had plans like this in place, but it's what they've done more spontaneously with social media that is getting them attention from the marketing community. Most recently, The Washington Post blog reports that they have launched an innovative new site, Toyota Conversations."

Read the complete post, Digital Lessons from the Toyota Recalls at the Click Here blog.

Digital Lessons from the Toyota Recall

My latest post on the Click Here Blog takes a look at how Toyota has used social media and other digital platforms in the recent recalls. Here's an excerpt:

"Many brands plan how to deal with a crisis. This planning can be invaluable, as it allows them to quickly activate the organization to respond appropriately, and minimize damage. Toyota most likely had plans like this in place, but it's what they've done more spontaneously with social media that is getting them attention from the marketing community. Most recently, The Washington Post blog reports that they have launched an innovative new site, Toyota Conversations."

Read the complete post, Digital Lessons from the Toyota Recalls at the Click Here blog.

Facebook Page Case Study: Audi

Audi is one of the latest brands to use their Facebook Page to engage fans. Their latest effort is the "Audi Design Challenge", in which Audi is calling for Facebook Fans to tell Audi what they'd like to see in the car of the future. Audi will use this feedback as a part of their participation in the LA auto show, where auto designers are competing to design a youth-oriented concept car for 2030. You can watch the video below:

As you can see, Audi has created a custom tab as a landing page for the deisgn challenge.

This custom area links directly to their Facebook Page discussion forums, which are filled with topics related to the concept car design challenge.

I'll be interested to see how vocal their Facebook Fan community is, and how they really integrate that feedback into the design. In theory, this is a great example of encouraging participation through Facebook fan community, instead of just blasting out marketing messages.

Facebook Page Case Study: Audi

Audi is one of the latest brands to use their Facebook Page to engage fans. Their latest effort is the "Audi Design Challenge", in which Audi is calling for Facebook Fans to tell Audi what they'd like to see in the car of the future. Audi will use this feedback as a part of their participation in the LA auto show, where auto designers are competing to design a youth-oriented concept car for 2030. You can watch the video below:

As you can see, Audi has created a custom tab as a landing page for the deisgn challenge.

This custom area links directly to their Facebook Page discussion forums, which are filled with topics related to the concept car design challenge.

I'll be interested to see how vocal their Facebook Fan community is, and how they really integrate that feedback into the design. In theory, this is a great example of encouraging participation through Facebook fan community, instead of just blasting out marketing messages.

Smart Marketing in Japan

While marketing for smart cars in the US is practically non-existent, due to the demand, it appears that Smart is taking a different path in Japan. They've launched a great website at www.playsmart.jp.

Smart Marketing in Japan

While marketing for smart cars in the US is practically non-existent, due to the demand, it appears that Smart is taking a different path in Japan. They've launched a great website at www.playsmart.jp.

Audi TT Microsite

Audi has launched a new website for the 2008 TT. One of the features I like about the site, that more auto manufacturers have been doing, is incorporating a custom "build your own" specifically for that model, rather than sending visitors back to the main website.

 

Audi TT Microsite

Audi has launched a new website for the 2008 TT. One of the features I like about the site, that more auto manufacturers have been doing, is incorporating a custom "build your own" specifically for that model, rather than sending visitors back to the main website.

Mercedes C Class: One Minute

Mercedes has launched an interesting site for the C Class in Spain. It gives visitors one minute to learn about the car by clicking on photos that are in the form of a clock that counts down the minute. No need to understand Spanish to explore the site. Although there may be some usability issues with the site, it's an interesting and new experience, and worth checking out. Built by the folks at Wysiwyg.

Link via Adverblog.

Mercedes C Class: One Minute

Mercedes has launched an interesting site for the C Class in Spain. It gives visitors one minute to learn about the car by clicking on photos that are in the form of a clock that counts down the minute. No need to understand Spanish to explore the site. Although there may be some usability issues with the site, it's an interesting and new experience, and worth checking out. Built by the folks at Wysiwyg.

Link via Adverblog.