One of my favorite parts of the Cannes Cyber Lions is the ability to view the full entries that were submitted for the winners. These entries are sometimes as interesting as the work itself. They also provide a behind-the-scenes look at how great work is made.
In the following post, I've included a few of my favorite entries from the winners announced this last week.
Why So Serious?
This entry is a work of art itself, including videos, infographics and screenshots that bring an extremely innovative and integrated campaign to life.
This campaign for Belgian company Axion, featured live concerts within the frame of traditional online ads. The entry takes you step-by-step through all elements of the campaign.
Happy New Vibrations to You
It's not often that you stumble across a campaign from Japan that's easily understood without speaking Japanese. This case study provides all the details about an interesting campaign utilizing mobile.
View the complete list of winners here, and click on the large image to access the entries for each.