Random Culture

Print Isn't Dead... Just Ask Dave Eggers

At a recent conference, Dave Eggers gave out an email address, and promised that anyone who was feeling down about the future of print media could send him an email and he'd personally send them back a response as to why print isn't dead... Here's his response:

"Hello and thank you so much for writing. I feel honored that you would
takethe time to reach out and in many cases tell me your very real
struggles with writing and work and the future of the printed word.

I have a few thoughts to share, though unfortunately in this space I
can't detail all the reasons I think we have a fighting chance at
keeping newspapers and books alive in physical form. But before I do
blather for a few paragraphs, I should apologize for sending you a mass
email."

View the complete letter here.

Print Isn't Dead... Just Ask Dave Eggers

At a recent conference, Dave Eggers gave out an email address, and promised that anyone who was feeling down about the future of print media could send him an email and he'd personally send them back a response as to why print isn't dead... Here's his response:

"Hello and thank you so much for writing. I feel honored that you would takethe time to reach out and in many cases tell me your very real struggles with writing and work and the future of the printed word.

I have a few thoughts to share, though unfortunately in this space I can't detail all the reasons I think we have a fighting chance at keeping newspapers and books alive in physical form. But before I do blather for a few paragraphs, I should apologize for sending you a mass email."

View the complete letter here.

R.I.P. Norman Mailer

"Tough guys don't dance. You had better believe it." - Norman Mailer

Time to take a trip to the bookstore and polish up on your Norman Mailer. He even wrote a few blog posts. Anyone who cares a lick about one of the most important American writers should read his obituary in the New York Times.

R.I.P. Norman Mailer

"Tough guys don't dance. You had better believe it." - Norman Mailer

Time to take a trip to the bookstore and polish up on your Norman Mailer. He even wrote a few blog posts. Anyone who cares a lick about one of the most important American writers should read his obituary in the New York Times.

Creating Flash Advertising

A co-worker of mine, Jason Fincanon, has just published a book that I feel is worth recommending. It's entitled "Creating Flash Advertising", and definitely stands out among existing Flash books. Why? Because it's targeted at advertising folks, and specifically addresses the types of things we're interested in, like Flash ad units, microsites, using video and more. Sure, I'm biased because I work with Jason, but he's filled a niche that wasn't being addressed, which is why you should totally buy it.

Creating Flash Advertising

A co-worker of mine, Jason Fincanon, has just published a book that I feel is worth recommending. It's entitled "Creating Flash Advertising", and definitely stands out among existing Flash books. Why? Because it's targeted at advertising folks, and specifically addresses the types of things we're interested in, like Flash ad units, microsites, using video and more. Sure, I'm biased because I work with Jason, but he's filled a niche that wasn't being addressed, which is why you should totally buy it.

Lexus Magazine Interactive

Lexus has launched a serial novel, Black Sapphire Pearl, written by Los Angeles author Mark Haskell Smith. The article appears in the Lexus quarterly magazine, but is available online here as well. The second part is ready, and the third part is coming soon.

For more on the effort, check out this Washington Post article.

Link via AdPulp.

Lexus Magazine Interactive

Lexus has launched a serial novel, Black Sapphire Pearl, written by Los Angeles author Mark Haskell Smith. The article appears in the Lexus quarterly magazine, but is available online here as well. The second part is ready, and the third part is coming soon.

For more on the effort, check out this Washington Post article.

Link via AdPulp.

Trailers for Books

I love this... the recent online video boom has opened up new avenues for many publishers that want to cross into another type of media distribution. Newspapers are podcasting, some even video podcasting. Does this mean they now compete in the same arena as television? How long before we have a New York Times online TV channel?

An interesting example of this embracing of online video is HarperCollins' introduction of "trailers" for the promotion of their books. According to an article in the Guardian Unlimited:

"There are now trailers for books and soon, according to Steve Osgoode,
director of online marketing at HarperCollins Canada, they will be
everywhere."

Check out one of HarperCollins' trailers for Londonstani, a book by Gautam Malkani.

Trailers for Books

I love this... the recent online video boom has opened up new avenues for many publishers that want to cross into another type of media distribution. Newspapers are podcasting, some even video podcasting. Does this mean they now compete in the same arena as television? How long before we have a New York Times online TV channel?

An interesting example of this embracing of online video is HarperCollins' introduction of "trailers" for the promotion of their books. According to an article in the Guardian Unlimited:

"There are now trailers for books and soon, according to Steve Osgoode, director of online marketing at HarperCollins Canada, they will be everywhere."

Check out one of HarperCollins' trailers for Londonstani, a book by Gautam Malkani.