Random Culture

Nike Soccer: The Next Level

Awesome video for Nike Soccer, directed by Guy Ritchie.

Nike Soccer: The Next Level

Awesome video for Nike Soccer, directed by Guy Ritchie.

Kenneth Cole Activist Blog

Kenneth Cole has launched a blog, and it's not about fashion. The Awearness blog is about politics, the environment, social responsibility and much more. The question remains, will users really care what Kenneth Cole thinks about this stuff? Read more at: Awearnessblog.com

Kenneth Cole Activist Blog

Kenneth Cole has launched a blog, and it's not about fashion. The Awearness blog is about politics, the environment, social responsibility and much more. The question remains, will users really care what Kenneth Cole thinks about this stuff? Read more at: Awearnessblog.com

Video and E-Commerce: Knicker Picker

Is it true that underwear could be at the forefront of technology? Knicker Picker is a great example of a company using video as a part of e-commerce. There are a few folks who've been experimenting with this, and I believe it's a harbinger of the future. As video production costs decrease, why wouldn't you have video of your inventory rather than a static image?

Visit the Knicker Picker Dressing Room.

Video and E-Commerce: Knicker Picker

Is it true that underwear could be at the forefront of technology? Knicker Picker is a great example of a company using video as a part of e-commerce. There are a few folks who've been experimenting with this, and I believe it's a harbinger of the future. As video production costs decrease, why wouldn't you have video of your inventory rather than a static image?

Visit the Knicker Picker Dressing Room.

Nike Supersonic

Nike has launched a MySpace community, which can be found at www.NikeSupersonic.com. The community supports a special invite-only run in London for 1,000 runners and 2,000 of their friends. It was designed by AKQA in London.

Nike Supersonic

Nike has launched a MySpace community, which can be found at www.NikeSupersonic.com. The community supports a special invite-only run in London for 1,000 runners and 2,000 of their friends. It was designed by AKQA in London.

Clicks to Bricks: Threadless

Online t-shirt ecommerce site Threadless has opened it's first retail location in Chicago. Great example of a company starting out as an Internet pure-play and expanding the possibilities. According to Threadless:

"Why a store? A zillion reasons. Most of them revolve around ideas we
come up with for giving back to the Threadless community and not having
the staff, resources, venue or time to make happen. Ideas like teaching
design classes, hosting galleries with Threadless artist's work, having
real-world group critiques and other various events.

Another big reason has to do more with our product.
We've been quite selective with which shops carry Threadless product
and have even turned down some big-box retailers. Our reason for doing
so is twofold. First, our product line changes every week and most
retailers are not equipped to handle change that fast. Second, the
story behind each of our products and who creates them, how they are
created, scored and selected for print often gets lost in a traditional
retail environment. Our tees lose some of their specialness and become
just another tee on the shelf."

Find out more about the Threadless store here. Photo by cshimala.

Clicks to Bricks: Threadless

Online t-shirt ecommerce site Threadless has opened it's first retail location in Chicago. Great example of a company starting out as an Internet pure-play and expanding the possibilities. According to Threadless:

"Why a store? A zillion reasons. Most of them revolve around ideas we come up with for giving back to the Threadless community and not having the staff, resources, venue or time to make happen. Ideas like teaching design classes, hosting galleries with Threadless artist's work, having real-world group critiques and other various events.

Another big reason has to do more with our product. We've been quite selective with which shops carry Threadless product and have even turned down some big-box retailers. Our reason for doing so is twofold. First, our product line changes every week and most retailers are not equipped to handle change that fast. Second, the story behind each of our products and who creates them, how they are created, scored and selected for print often gets lost in a traditional retail environment. Our tees lose some of their specialness and become just another tee on the shelf."

Find out more about the Threadless store here. Photo by cshimala.