Random Culture

Virgin America: Let VA Fly

Virgin is trying to launch "Virgin America", but the US Department of Transportation has tentatively rejected their airline application. In response, Virgin America has launched a "grassroots" campaign called "Let VA Fly." It's very similar to the public opinion campaign that Southwest launched in Texas, called "Set Love Free." As you know... Southwest saw a great response, and that's why I can now fly Southwest from Dallas to Kansas City.

Virgin has set up a website at www.letvafly.com. Here's a screenshot.

One of the reasons I think this campaign will be successful is that the new Airbus planes they're using are friggin' AMAZING. Don't believe me? Check out this video they've postd on YouTube:

Mood lighting, technology... what more could you ask for?

Virgin America: Let VA Fly

Virgin is trying to launch "Virgin America", but the US Department of Transportation has tentatively rejected their airline application. In response, Virgin America has launched a "grassroots" campaign called "Let VA Fly." It's very similar to the public opinion campaign that Southwest launched in Texas, called "Set Love Free." As you know... Southwest saw a great response, and that's why I can now fly Southwest from Dallas to Kansas City.

Virgin has set up a website at www.letvafly.com. Here's a screenshot.

One of the reasons I think this campaign will be successful is that the new Airbus planes they're using are friggin' AMAZING. Don't believe me? Check out this video they've postd on YouTube:

Mood lighting, technology... what more could you ask for?

The "Vend Trend"

Kevin Dugan at PR Blog has put together a a great video on his trend for 2007, "The Vend Trend." I feel a bit vindicated (no pun intended), because it's become a running joke in my office that whenever we talk about alternative ideas for offline marketing, I bring up vending machines... FOR EVERYTHING. Check out the video here:

The "Vend Trend"

Kevin Dugan at PR Blog has put together a a great video on his trend for 2007, "The Vend Trend." I feel a bit vindicated (no pun intended), because it's become a running joke in my office that whenever we talk about alternative ideas for offline marketing, I bring up vending machines... FOR EVERYTHING. Check out the video here:

Starbucks "Salon"

The Starbucks "Salon" is, according to the site, a "nomadic interactive coffee house, gallery and performance venue rolled into one." It just wrapped up in New York, and will travel around the world to other cities. Check out the great website built to support the Salon here.

Link via Influx Insights. Check out their post for more details.

Starbucks "Salon"

The Starbucks "Salon" is, according to the site, a "nomadic interactive coffee house, gallery and performance venue rolled into one." It just wrapped up in New York, and will travel around the world to other cities. Check out the great website built to support the Salon here.

Link via Influx Insights. Check out their post for more details.

Cool Hunting Video: July 2006

Check out the latest installment of the "Fresh Market" videos, from Nicolo Gorini at Chuco. They're the "cool hunting" practice at JWT. It's a nice video compilation of some of the latest and greatest advertising from around the world, with a heavy focus on outdoor and guerrilla marketing.

Cool Hunting Video: July 2006

Check out the latest installment of the "Fresh Market" videos, from Nicolo Gorini at Chuco. They're the "cool hunting" practice at JWT. It's a nice video compilation of some of the latest and greatest advertising from around the world, with a heavy focus on outdoor and guerrilla marketing.

Starbucks Summer Pursuit

Starbucks has launched a summer "scavenger hunt" promotion, the Starbucks Summer Pursuit. Participants are asked trivia questions via a series of text message clues.

Here's the interesting part... they can answer the questions simply by submitting a picture taken on their camera phone. The technology that makes this possible is "intelligent image recognition", developed by a company called Mobot.

As the folks at Influx Insights point out... there are a ton of applications for this type of technology.

Starbucks Summer Pursuit

Starbucks has launched a summer "scavenger hunt" promotion, the Starbucks Summer Pursuit. Participants are asked trivia questions via a series of text message clues.

Here's the interesting part... they can answer the questions simply by submitting a picture taken on their camera phone. The technology that makes this possible is "intelligent image recognition", developed by a company called Mobot.

As the folks at Influx Insights point out... there are a ton of applications for this type of technology.