Virgin is trying to launch "Virgin America", but the US Department of Transportation has tentatively rejected their airline application. In response, Virgin America has launched a "grassroots" campaign called "Let VA Fly." It's very similar to the public opinion campaign that Southwest launched in Texas, called "Set Love Free." As you know... Southwest saw a great response, and that's why I can now fly Southwest from Dallas to Kansas City.
Virgin has set up a website at www.letvafly.com. Here's a screenshot.
One of the reasons I think this campaign will be successful is that the new Airbus planes they're using are friggin' AMAZING. Don't believe me? Check out this video they've postd on YouTube:
Mood lighting, technology... what more could you ask for?