Random Culture

Presentation: The New Influencers

This international study from Universal McCann, entitled "When Did We Start Trusting Strangers?", takes a look at how word of mouth has evolved, and how important the Internet and online influence has become in the purchase process.

When did we start trusting strangers - Universal Mac Cann

View SlideShare presentation or Upload your own. (tags: internet international)

Presentation: The New Influencers

This international study from Universal McCann, entitled "When Did We Start Trusting Strangers?", takes a look at how word of mouth has evolved, and how important the Internet and online influence has become in the purchase process.

When did we start trusting strangers - Universal Mac Cann

View SlideShare presentation or Upload your own. (tags: internet international)

Another Agency Site: BBH

The global site for Bartle Bogle Hegarty (BBH), has been redesigned. It's a simple, but good looking site that focuses on the work. Definitely worth checking out. As with most great agency websites, the site was created by another agency, Sennep, in the UK.

Another Agency Site: BBH

The global site for Bartle Bogle Hegarty (BBH), has been redesigned. It's a simple, but good looking site that focuses on the work. Definitely worth checking out. As with most great agency websites, the site was created by another agency, Sennep, in the UK.

Quick Links: August 25, 2008

Microsoft Trying to Unload Avenue A/Razorfish
Apparently, they only acquired the company because it was a package deal. Looks like WPP may come out the winner, and at a steal.

Marketing to Millennials, and "Prewarding"
Business Week explores the use of Facebook and "Prewarding" to market to a younger demographic.

The History of Graphic Design
Seriously... the whole thing, just by clicking the link above :)

Quick Links: August 25, 2008

Microsoft Trying to Unload Avenue A/Razorfish
Apparently, they only acquired the company because it was a package deal. Looks like WPP may come out the winner, and at a steal.

Marketing to Millennials, and "Prewarding"
Business Week explores the use of Facebook and "Prewarding" to market to a younger demographic.

The History of Graphic Design
Seriously... the whole thing, just by clicking the link above :)

Evolution of the Ad Agency... Production

Digitas is giving us a glimpse into the future of ad agencies. In May, they announced the creation of "The Third Act", a digital studio to created branded, episodic programming. Beet.TV has an interview with the creative director of "The Third Act", Christine Beardsell.

Is this the future of the agency model? Is anyone else following suit?

Evolution of the Ad Agency... Production

Digitas is giving us a glimpse into the future of ad agencies. In May, they announced the creation of "The Third Act", a digital studio to created branded, episodic programming. Beet.TV has an interview with the creative director of "The Third Act", Christine Beardsell.

Is this the future of the agency model? Is anyone else following suit?

Smart Marketing in Japan

While marketing for smart cars in the US is practically non-existent, due to the demand, it appears that Smart is taking a different path in Japan. They've launched a great website at www.playsmart.jp.

Smart Marketing in Japan

While marketing for smart cars in the US is practically non-existent, due to the demand, it appears that Smart is taking a different path in Japan. They've launched a great website at www.playsmart.jp.