Random Culture

The Secret of Crowdsourcing... Experts

My latest post on the Click Here blog centers around a crowdsourcing contradiction. We often equate the crowd with outsourcing work to "non-professional" people... yet the reality of crowdsourcing couldn't be further from the truth. Visit the Click Here blog to read my complete post, "The Secret of Crowdsourcing... Experts."

Here's an excerpt:

"Experts in the Crowdsourced Agency
Much of the buzz in the ad world is around the new crowdsourced agency model. These new agencies are “outsourcing” the creative role to the crowd, with the promise of generating more ideas and creating thinking that’s more in touch with your customer, in some cases because it’s created by them. Yet just like a traditional agency, these new agencies are only as good as the talent they have working on an idea. The crowd these agencies are tapping into is full of expertise. They may be freelance designers, people in between jobs or creatives employed at other agencies, looking for something interesting to do in their free time. Whatever the case, it’s clear that curating a good crowd to tap into is key. Casting a wide net isn’t as important as casting the net in the right place."

Read the complete post here.

The Secret of Crowdsourcing... Experts

My latest post on the Click Here blog centers around a crowdsourcing contradiction. We often equate the crowd with outsourcing work to "non-professional" people... yet the reality of crowdsourcing couldn't be further from the truth. Visit the Click Here blog to read my complete post, "The Secret of Crowdsourcing... Experts."

Here's an excerpt:

"Experts in the Crowdsourced Agency
Much of the buzz in the ad world is around the new crowdsourced agency model. These new agencies are “outsourcing” the creative role to the crowd, with the promise of generating more ideas and creating thinking that’s more in touch with your customer, in some cases because it’s created by them. Yet just like a traditional agency, these new agencies are only as good as the talent they have working on an idea. The crowd these agencies are tapping into is full of expertise. They may be freelance designers, people in between jobs or creatives employed at other agencies, looking for something interesting to do in their free time. Whatever the case, it’s clear that curating a good crowd to tap into is key. Casting a wide net isn’t as important as casting the net in the right place."

Read the complete post here.

Interview with DM News: Facebook Pages

I was interviewed recently for this article in DM News: "Facebook Pages Offer Powerful Brand Presence", by Kevin McKeefery. The article references the Facebook Page we built for TiVo. Facebook Pages offer a great opportunity for advertisers to build community without breaking the bank. And it makes sense for them to build community there, on Facebook, rather than trying to reinvent the wheel and coax users away from the social networks that really matter to them.

Want to learn more? Download the official Facebook Pages Insider Guide.

Interview with DM News: Facebook Pages

I was interviewed recently for this article in DM News: "Facebook Pages Offer Powerful Brand Presence", by Kevin McKeefery. The article references the Facebook Page we built for TiVo. Facebook Pages offer a great opportunity for advertisers to build community without breaking the bank. And it makes sense for them to build community there, on Facebook, rather than trying to reinvent the wheel and coax users away from the social networks that really matter to them.

Want to learn more? Download the official Facebook Pages Insider Guide.

China Surpasses US Internet Users

It's official... China now has more Internet Users than the US, at 253 million to our 223 million. We knew it was going to happen, but I believe it's happened faster than anyone thought. In fact, there was a 56% increase from a year ago. That's a HUGE leap. And guess what... that 253 million is only 19% of the population!

Makes you want to learn to speak Mandarin...

China Surpasses US Internet Users

It's official... China now has more Internet Users than the US, at 253 million to our 223 million. We knew it was going to happen, but I believe it's happened faster than anyone thought. In fact, there was a 56% increase from a year ago. That's a HUGE leap. And guess what... that 253 million is only 19% of the population!

Makes you want to learn to speak Mandarin...

American Express Does Social Media Right

American Express has launched an interesting foray into social media with the launch of the Members Project. It's an impressive idea... card members register on the site, with the ability to submit an idea for a social project, such as rebuilding a school in New Orleans. The ideas are voted on by members of the site, and for each member that joins, American Express kicks in money (up to $5 million), with the winning idea getting funded!

Kudos to American Express for doing something that's actually engaging, and paints the brand in a positive light. Unlike most advertisers, they actually are putting some real money behind the effort, in a way that makes sense, and certainly provides some incentive to participate.

Link via B.L. Ochman.

American Express Does Social Media Right

American Express has launched an interesting foray into social media with the launch of the Members Project. It's an impressive idea... card members register on the site, with the ability to submit an idea for a social project, such as rebuilding a school in New Orleans. The ideas are voted on by members of the site, and for each member that joins, American Express kicks in money (up to $5 million), with the winning idea getting funded!

Kudos to American Express for doing something that's actually engaging, and paints the brand in a positive light. Unlike most advertisers, they actually are putting some real money behind the effort, in a way that makes sense, and certainly provides some incentive to participate.

Link via B.L. Ochman.

Disney Launches Social Network

Disney has launched their own social network, Disney XD. According to Cynopsis, the site is aimed at the under-14 crowd and contains lots of parental safeguards. Kids can create their own homepages decorated with Disney-related items, watch videos, play games and more.

Apparently, Disney has also taken a cue from the "bad design" benchmark set by MySpace. Because clearly, the design and layout of this site will make you cringe.

Disney Launches Social Network

Disney has launched their own social network, Disney XD. According to Cynopsis, the site is aimed at the under-14 crowd and contains lots of parental safeguards. Kids can create their own homepages decorated with Disney-related items, watch videos, play games and more.

Apparently, Disney has also taken a cue from the "bad design" benchmark set by MySpace. Because clearly, the design and layout of this site will make you cringe.