Nick Jr. has launched The Wubbcast, a weekly video podcast for preschoolers.
The podcast was created to promote a new show Nick is launching this fall called "Wow! Wow! Wubbzy!" But surprisingly, only some of the weekly podcast episodes are promoting the show. In fact, a good deal of the content will be other cartoon material for kids, submitted from their creators. This means it has longevity well beyond the launch of the show, and it's not just one giant advertisement.
The user submitted content model might sound familar, as it's the same one used by Channel Frederator, who are really the brains behind this podcast. Nick started out advertising on Frederator, and I guess they've seen value in the format. How long before Nick starts airing this podcast content on TV? How long until they start creating online-only channels?
Link via Podcasting News.