The Dallas Morning News interviewed me last week for a story on the rise in popularity of sites like Groupon, entitled: "Popularity of online group coupons moves at a fast clip." Here's an excerpt:
While the Gap
example generated a lot of attention, this marketing tool is more
relevant for local businesses, said John Keehler, a digital strategy
expert and principal at Click Here Inc., which is affiliated with
Dallas-based the Richards Group.
clients are interested in using it to focus on a particular market.
It's all part of personalization and about mobility," Keehler said.
"Similar to Foursquare or Facebook Places, it's a convergence of making where you are now more important."
Read the complete story here.