As a follow-up to the Cyber Monday post from yesterday, eMarketer has released data showing that Thanksgiving day was actually a larger online shopping day than Black Friday. This is really interesting news, since most of us were probably under the impression that people were too busy spending time with their families on Thanksgiving day to be online... let alone actually shopping online.
What's more... Hitwise shows that Thanksgiving day itself is the largest online shopping day of the year.
Read more about this study at eMarketer.
