My latest post on the Click Here blog centers around a crowdsourcing contradiction. We often equate the crowd with outsourcing work to "non-professional" people... yet the reality of crowdsourcing couldn't be further from the truth. Visit the Click Here blog to read my complete post, "The Secret of Crowdsourcing... Experts."
Here's an excerpt:
"Experts in the Crowdsourced Agency
Much of the buzz in the ad world is around the new crowdsourced agency model. These new agencies are “outsourcing” the creative role to the crowd, with the promise of generating more ideas and creating thinking that’s more in touch with your customer, in some cases because it’s created by them. Yet just like a traditional agency, these new agencies are only as good as the talent they have working on an idea. The crowd these agencies are tapping into is full of expertise. They may be freelance designers, people in between jobs or creatives employed at other agencies, looking for something interesting to do in their free time. Whatever the case, it’s clear that curating a good crowd to tap into is key. Casting a wide net isn’t as important as casting the net in the right place."
Read the complete post here.