"The developed world isn’t going to see a economic transformation in the same way emerging markets might, but major players are taking note and moving forward. Established and start-up companies are testing the waters in mobile money transfer (ie. PayPal Mobile), but the future is looking toward point-of-purchase transactions with the mobile device. This idea, coined contactless payment, entails scanable hardware embedded in/on the device.At the Cartes Exposition in Paris two weeks ago, Visa showcased it’s contactless system with Nokia that will be introduced in the next year. This system allows items under a certain price threshold go through immediately and for items over, the user will be prompted to enter a PIN number for added security. Another similar system, Mastercard’s PayPass mobile program partnered with Blackberry, is currently pilot testing in Canada. And American start-up Bling Nation is working on a smaller scale to create local networks of banks and participating retailers with mobile device transaction capabilities."
Read Jill's complete blog post here.
This is definitely a trend to keep an eye on, and something that will likely show up in every list of predictions for 2010... including mine!


