Kind of a lukewarm year for Super Bowl ads, but there were a few shining moments... As my previous post suggested, there are a couple places you can see all of them, including YouTube.com/adblitz and MySpace.com/superbowlads. Below, I've included a couple of my favorites.
2008 Super Bowl Ad: FedEx - "Carrier Pigeons"
2008 Super Bowl Ad: Bud Light - "Breathe Fire"
2008 Super Bowl Ad: Audi - "Truth in Engineering." Not the world's greatest ad, but the R8 is one good looking car. Find more at TruthInEngineering.com
2008 Super Bowl Ad: Bridgestone - "Scream." Yes, I'm a bit biased since this spot was created by my agency, The Richards Group, but this one stuck out as one of the better spots.
2008 Super Bowl Ad: Tide to Go - "Interview." Loved this commercial, and Tide had the foresight to create a nice website supporting the effort. Visit MyTalkingStain.com.
2008 Super Bowl Ad: eTrade - "Banking Baby." If you get past the whole draw of a "talking baby", I actually liked this one.
The worst ads? Well, Sales Genie has got to be at the top of the list... not only for some of the lowest budget ads of the bunch, but I thought the voice impersonations of Chinese and Indian characters were borderline at best. The Sobe "Thrillicious" ad also struck me as derivative, and should for anyone who's seen the Thriller dance video from a wedding that took the web by storm recently. Under Armour had a horrible ad that they spent way too much money on. It left me scratching my head wondering what the heck the commercial was all about. Cars.com had a few ads, which seemed to try way too hard to be funny, and wound up having the opposite affect on me. In general, I was also disappointed that almost no one really used websites to support these ads.